Museum

2011 Ticketing Software Satisfaction Survey

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In this report, you can find information on the most popular ticketing systems for organizations of your size, rankings of popular features and functions, and a 5-step guide to choosing a ticketing system, complete with questions to ask vendors.

Redefining the Visitor Experience in the Exhibit Development Process

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A brief article written by Randi Korn, published in Visitor Studies Journal that explores the visitor's role in exhibition development.

Arts Marketing for Dummies

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If you don’t have staff explicitly assigned to marketing as a function to fill seats and promoting your activity marketing can seem one of the most basic (i.e. easiest) operational functions to accomplish.  But marketing isn’t that simple and it shouldn’t seem so.  But who has the budget for a devoted marketing lead, let alone team? 

Branding for the Arts

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This brief article outlines three core principles that should be followed, that will maximize the chances of success when refreshing the brand of your creative work(s) or your organization.

Arts Education Increases Attendance

Generations?

Understanding generational differences in your audiences requires an understanding of why they get involved and stay involved. Increasing your knowledge about the four living generations in the United States population will give you insight into audience retention. It is helpful to understand general characteristics, but important to remember that each individual is unique and should not be judged or stereotyped based solely on these generational traits.

Reach New Audiences!

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What do young audiences want from their art events? This study details trends and behaviors of young patrons' behavior in attending arts events.

Financial Statements Template

Every organization, regardless of their financial equity or activity, needs practical financial statements. At Art of Consulting, one thing we've learned in our work with organizations of all sizes is the need for standards-based financial recording and presentations. Herein lies one workbook complete with Balance Statement, Income Statement, Statement of Functional Expenses, Ratios and the associated trends of these statements. We've sculpted these financial statements complete with all formulae and their references.

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The down side of arts marketing

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