In this report, you can find information on the most popular ticketing systems for organizations of your size, rankings of popular features and functions, and a 5-step guide to choosing a ticketing system, complete with questions to ask vendors.
If you don’t have staff explicitly assigned to marketing as a function to fill seats and promoting your activity marketing can seem one of the most basic (i.e. easiest) operational functions to accomplish. But marketing isn’t that simple and it shouldn’t seem so. But who has the budget for a devoted marketing lead, let alone team?
This brief article outlines three core principles that should be followed, that will maximize the chances of success when refreshing the brand of your creative work(s) or your organization.
A study that finds that demographics and education alone are not predictors enough of attendance to shows. This study finds that to increase attendance, at least for theater and symphony, concentration on children and limited life-style segments of adults may be most fruitful. The specific implications discussed illustrate some of the ways in which these strategies might be pursued.
Understanding generational differences in your audiences requires an understanding of why they get involved and stay involved. Increasing your knowledge about the four living generations in the United States population will give you insight into audience retention. It is helpful to understand general characteristics, but important to remember that each individual is unique and should not be judged or stereotyped based solely on these generational traits.
Every organization, regardless of their financial equity or activity, needs practical financial statements. At Art of Consulting, one thing we've learned in our work with organizations of all sizes is the need for standards-based financial recording and presentations. Herein lies one workbook complete with Balance Statement, Income Statement, Statement of Functional Expenses, Ratios and the associated trends of these statements. We've sculpted these financial statements complete with all formulae and their references.
Every six years the NEA surveys arts audiences across America to produce a study on public participation in the arts. This is the summary of the 2008 study.
National Endowment for the Arts's survey of public participation in the arts Every six years the NEA surveys arts audiences across America and compiles a report on public participation in the arts. This is the complete 2002 survey.
