If you don’t have staff explicitly assigned to marketing as a function to fill seats and promoting your activity marketing can seem one of the most basic (i.e. easiest) operational functions to accomplish. But marketing isn’t that simple and it shouldn’t seem so. But who has the budget for a devoted marketing lead, let alone team?
This brief article outlines three core principles that should be followed, that will maximize the chances of success when refreshing the brand of your creative work(s) or your organization.
