A study that finds that demographics and education alone are not predictors enough of attendance to shows. This study finds that to increase attendance, at least for theater and symphony, concentration on children and limited life-style segments of adults may be most fruitful. The specific implications discussed illustrate some of the ways in which these strategies might be pursued.
Understanding generational differences in your audiences requires an understanding of why they get involved and stay involved. Increasing your knowledge about the four living generations in the United States population will give you insight into audience retention. It is helpful to understand general characteristics, but important to remember that each individual is unique and should not be judged or stereotyped based solely on these generational traits.
Every six years the NEA surveys arts audiences across America to produce a study on public participation in the arts. This is the summary of the 2008 study.
National Endowment for the Arts's survey of public participation in the arts Every six years the NEA surveys arts audiences across America and compiles a report on public participation in the arts. This is the complete 2002 survey.
